I’ve been so lucky to get so many professional referrals for so long that I have put off a lot of the basic “I’m running a business” tasks. An important, but annoying, task I finally tackled was building a website.
It’s not so much that it’s difficult to make a simple website, but it’s the creative planning and thoughtfulness that it requires. So I dedicated a weekend to putting together the bare minimum for what I need.
- Shopping around WordPress Themes. This bit of research included looking at features, design, and basic functionality. I ended up with a free theme that suited my needs.
- Connecting my domain name (BeckmannCollaborative.com) from GoDaddy to WordPress.
- Customizing my WordPress Theme – site name, layout options, etc.
- CONTENT. This is the animal I didn’t want to tackle, but decided was absolutely necessary. My final decision was to keep the content very simple – home page with intro information, an about page, blogs, contact, and partners/collaborators.
It took me about 10 hours total over 2 days, and now I have my framework for a functioning website.
Other factors to consider:
- Contact Form. I recommend using a plugin to a email platform. Almost anything is better than the free contact forms that come with WordPress. This is important for your lead generation plans as well as developing drip content (if you so choose).
- Blog Plan. To have a blog or not? I just about always choose to have one because I love great content and sharing stories. If you hate writing and know that you will not keep up with a blog, then don’t bother setting one up. An empty blog looks like you don’t care enough to try.
- Images and Brand. Something I have yet to address for my own business is branding. While I have a ton of ideas about what I think it should look like, few decisions have been made. At minimum, I knew the ascetic that I wanted for my website and the kinds of images I prefer to get my point across.