February & March 2018 in Review

Coming off of the high in January, February was a much more subdued and, at times, stressful month. Every year I better understand the sentiment of how quickly time flies when we’re busy working, living, and experiencing the world.

The theme for February is best summed up as barriers to success. If an issue could come up, it did. I was put into difficult positions and forced to face some tough things head-on and not let anything prevent me from moving forward. There were three areas of growth and challenges: the continued development of my business, my personal / professional development, and other personal stressors.

Business Development Experiences and Barriers

As mentioned in the January 2018 post, I setup a few interviews with candidates for a new position I’m creating in my business. It was a big challenge to get high-quality candidates. One young woman frustrated me when she blatantly admitted that she had no idea what my business does and that she had not even bothered looking at my website before getting on the call with me. Seriously?! That is one of the “young professionals” out there applying for jobs right now. And they wonder why it’s been such a challenge. Despite the minimal number of qualified and serious candidates, I found 4 who are going to meet with me for a second interview. Hopefully, one of them will be joining the team on April 2nd (fingers crossed).

In preparation for hiring a new person and treating my business as a real and separate entity from myself, my operations needed a review. After looking at how I’ve been managing things, I saw that things were working but disjointed. I made the logical step to upgrade my systems to Zoho One, which gives you access to all of their applications at one price and it’s all integrated into each other. Now I can send out a survey and have the answers be mapped to someone’s profile in my CRM or send out an email and have it attached to their profile. And I can generate leads from social media interactions. There’s plenty more for me to tinker with, but I’ve quickly setup several applications and integrated them with each other. This was a Win. 

Course Creation and Client Challenges

  • I began creating Marketing 101, a new online course, from the vast collection of resources that I’ve accumulated over the past 5 years. It’s a lot to digest and organize into something useful for others.
  • There has been a Customer Research Project for one of my favorite clients. I really wanted it to be easy since I’ve done something very similar before, but boy oh boy… gathering, organizing, and analyzing data is a challenging.
  • As I’ve gone through the process of creating Marketing 101, I realized that there is a shorter term very logical workshop that I could pull together – Branding 101.
  • The toughest part of February was having to fire a faulty VA and take work back for a Client. Ugh.

Personal and Professional Development

So many interesting things happened in my personal life…

The Chorus that I joined back in November hosted their annual retreat where we hardcore practice our music for a full day – with some bonding activities squeezed in there. It was an interesting experience to get to know these women better. And I really missed the kind of musical practice that challenges me. It was a perfect kick in the pants.

Other highlights…

  • Finished a Critical Thinking Course. Mixed feelings about the content, but an overall good experience.
  • Last Mastermind meeting was bittersweet. I love those people, but it’s time for me to move on.
  • First IAW Mastermind meeting was so unique and such a different experience. Looking forward to the next one.
  • Attended a Kundalini Yoga Class. I have so much gratitude for my yoga and meditation practice.
  • Went hiking the Hill of Life with my buddy Steve. Always an adventure in conversation there.
  • Looking at houses (moving in March) was very stressful at times. Plus, we squeezed in a trip to Florida to visit my family, which always comes with drama.

March Highlights

1. We Found a House! After seeing a range of great to awful places, we signed the lease, moved in, and are now unpacked. We bought a bed, which makes sleeping way better.e Plus, we bought a washer and dryer – a bit of an ordeal but we made in through.

2. Practiced, practiced, and practiced more for the big chorus competition in Houston. We did well, but not amazing and that’s okay with me. It was all worth it for the journey.

3. I got 6 work inquiries and sent out 5 project proposals in March. One of them close and began in March, but I’m already regretting in. Two of them are definitely starting work in April and the other two will probably close in April.

4. I finally hired some help! Randi joined me at the end of the month, after several rounds of interviews and some awesome candidates came through (some not so awesome too). We are jumping right in with projects.

5. Feeling so blessed to have built strong relationships over the years. I am confirmed to get support from my strategic partners on rebranding my own business in April. Woohoo! It’s finally my turn. Plus, two partners are jumping in to be speakers on my brand webinar in May.

6. Downer at the dentist was that I had a cavity – first one in a long time and it is damn expensive.

Alright April, I’m ready for you.

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One thought on “February & March 2018 in Review

  1. Pingback: April Showers – A Month in Review | CEO Candi

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