Going from failure to failure will improve your sales and marketing
Why? You need to build the failure muscle in order to close that big sale or reach that target audience. It seems that failure is often looked down upon in our society. The emotions that we associate with failure are shame, embarrassment, disappointment, and anger. That is why I don’t think of it as failure when something I’ve tried doesn’t work out – it’s just a breakdown. Resilience is the most underrated virtue of successful business owners.
Shift your view of breakdowns to being about how you are taking a step toward success. It becomes a learning opportunity and leads you to a much more successful ending. Sales and marketing require a lot of experimenting before finding what works. So fail often to find success. Beyond work, breakdowns are essential to build a muscle that we all must workout in order to achieve success.
“Success consists of going from failure to failure without loss of enthusiasm.”
It’s terrible that some kids grow up thinking that competition with others is the only way to win. Those same kids believe that getting things wrong are failures, rather than simple breakdowns that can lead to a success.
Embrace the Failures
Cast a wide net by practicing your breakdowns, and be ready to walk away from an idea if it doesn’t work. Here are some ways for you to workout that breakdown muscle.
- Experiment in a Safe Place
The projects and prospect with the lease downsides are a great place to start. Avoid projects where the cost of failure is prohibitive.
- Try New Things
Take the time to try all kinds of ideas. Try lots of different approaches to your sales and marketing tactics.
- Know When You Have Failed
I know that it is difficult to walk away from an idea that was great in concept, but being truly self-aware and listening closely will offer an opportunity to try something else that will succeed.
- Recognize the Impact and Make a Plan
After you have a meltdown (or rightfully choose not to), pause and look at the results of your failure. Really look at the sales reports or feedback analysis. Understanding the impact of your failure is key to finding the new road toward your success.
Let’s remove the word failure from our work vocabulary. It doesn’t lead us anywhere useful. Instead, let’s celebrate having breakdowns for success.
Are you ready to celebrate your breakdowns?