It’s easy to be swept up in a client’s brand story and forget about telling your own story. When you are a consultant (or freelancer or contractor), it’s so important to pause and think about the content you are putting out to the world, the story you tell people, and how you are sharing it. I am a victim of getting lost in the chaos of work and forgetting to think about my story, at least for a little while.
Identify Your Specialty
What is your field of expertise?
Start by writing an email or pitch to yourself. Try to sum up what you know best in the simplest possible terms. Are you an incredible graphic designer for tech companies? Maybe you are a highly organized hospitality manager, a technical writer for procedures and guides, or a project manager for non-technology jobs. The clearer you can be about your field, the better.
What do you feel the most comfortable offering to clients?
This is where you get into the nitty gritty. I scribbled down things as they happened during work – the specific kinds of tasks that I am best at and feel I can confidently offer. While I’m not a technical writer, I feel comfortable talking about technology and the kinds of materials that are required. On the other hand, I’m very comfortable working with clients to do the market research and create a true demographic profile of their customers.
Consultants Need a Specialty
You can tip toe into the water, or run with open arms. Either way, take a look into your self to figure out your specialty. These are just two of the key questions to keep yourself in check. Since I’m still relatively new to being a consultant, it is only in the past few weeks that I have been able to clearly identify the answers to these questions. It took me about a year of trying things out, testing my limits and asking a lot of questions to find my own answers.