Storytelling Your Marketing Message
That’s what content marketing really is anyway… telling a story to your target customers.
Interpretation – When someone hears your story, he or she will usually redefine it and the story becomes new ideas based on how the listener (your customer) interpreted it.
Shared Experience – As you tell a happy story, listeners will also feel happy. Through the inflection in your voice, the words you choose, or how things are described the listener will experience what you are feeling or revealing.
Emotional Ties – The difference between telling a story and just talking is the flow. Telling a story moves in a specific fashion that causes people to become emotionally attached to your story. These emotions help people to remember the story. In the long run, this is what creates customer loyalty.
Creating Brain Activity – A well-told story can cause several parts of the brain to activate. Make someone feel hungry for the food you provide feel the relief of the massage you can offer, or smell the sweet roses you will deliver – all through the words you choose.
So what is your brand’s story and how are you telling it?